BARAMI has been a fixture on the New York fashion scene for nearly thirty years, bringing professional women the quality, affordable, versatile clothing they need to move easily from a day in the office to an evening out- keeping fashion in mind. At the age of 24, fashion designer Bahram Hakakian opened his first retail location, BARAMI, with a vision of giving women what they deserved out of fashion. Now, founder of BARAMI, Bahram Hakakian, and his three daughters are proud to announce the new direction of their fashion empire, by turning BARAMI retail into a multi-brand, one stop shop for the professional on the go.

The Hakakian sisters wanted to update the BARAMI brand to make it understandable and affordable for ladies and young professionals in similar positions. The fashion-conscious working women who wanted to look professional, while avoiding over-doing it. They also wanted to create a lifestyle shop that was desirable and obtainable for a young, working woman, but that was not generic. “BARAMI stands alone from the mass markets, where everyone on the street is wearing the same thing as you,” says the BARAMI Family.

It’s not too trendy- it’s affordable, fashionable and versatile, and can be worn with everything. The sisters also take great pride in BARAMI customer service: “We devote a lot of focus towards our customer service. We’re not there to ‘sell’ you, but rather we are there to help you. You’ll walk out knowledgeable and fashionable and eager for your next stop in!”